Live Life Aggressively Podcast w/Mike Mahler & Sincere Hogan
Ep.#97: Jon Lipsey & Joe Warner, formally of Men's Fitness UK, share how they plan to give the finger to the old way of publishing successful fitness magazines & pioneer the movement to take the fitness magazine industry forward w/a no "b.s." approach
Ep.#97: Jon Lipsey & Joe Warner, formally of Men's Fitness UK, share how they plan to give the finger to the old way of publishing successful fitness magazines & pioneer the movement to take the fitness magazine industry forward w/a no "b.s." approach
Jon
Lipsey & Joe Warner (http://ironlifemag.com) left a couple of
cush gigs at Men's FItness
Magazine UK, at the height of taking the magazine to
it's best publication years in history, only to start from square
one with their own "digital-only" fitness publication.
What would prompt these guys to make such a ballsy move, with
no guarantees in an industry over-saturated with many well-known
fitness magazines in print version, in order to make a name for
themselves in a still relatively new world of digital-only magazine
publications?
Both Jon & Joe share how they plan to give the finger to the
old way of publishing successful fitness magazines, and help
pioneer the movement to take the fitness publishing industry
forward and make their platform more accessible to the most popular
technological mediums utilized today.
Be sure to download and listen in, as we discuss these topics,
as well as the following:
Why
did Jon & Joe leave Men's Fitness UK &
did it have anything to do with creating their own fitness
publication
What
separates IronLife Magazine from most
major conventional fitness magazines
Where
does your conventional fitness magazine
fall short and why
What
type of trainee does IronLife target and
why it may be the perfect fit for LLA podcast listeners
What
are the challenges of producing a
digital fitness magazine based on a paid subscription model & why
the guys chose to make IronLife a digital-only
publication
Need sex
advice or shaving tips from your fitness magazine?
Well....
How do
the guys deal with issues of piracy or
free distribution of their magazine
Who
are some of the high-level
coaches involved in the production of IronLife
magazine
Why
the definition of "being transparent" is
taking on double meaning in today's fitness
industry
Why
you won't find cookie-cutter meal
plans or training plans in IronLife Magazine & how
you can download a free issue now
Mike Mahler & Sincere Hogan, combine their decades of experiences as successful entrepreneurs & health & fitness experts, and chat w/guests w/a no holds barred approach to living life on your own terms. Bullsh-tter's discretion is advised.