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Live Life Aggressively Podcast w/Mike Mahler & Sincere Hogan

Apr 24, 2014

Max Shank is a San Diego-based strength coach, Highland Games competitor, martial artists, and Master RKC instructor.
Since his early days of becoming a personal trainer, Max switched his focus from basic strength training to a holistic approach of overall fitness and health.

His passion has become helping people rehabilitate injuries and fix their basic fundamental movement patterns enabling them to function at an exceptional level, no matter what they are doing, whether it be playing a sport or walking up the stairs.

Max is a firm believer that everyone should be strong, capable, and confident to handle any situation regardless of age or gender. Max has also received an Official Commendation from the United States Marine Corps for services rendered in the course of enhancing the athletic readiness of the 1st Anglico at Camp Pendleton.

On this episode, Max joins Sincere & Mike to discuss:

  • Max shares the behind the scenes aspects of the RKC/Pavel Tsatsouline split
  • Why did Max decided to stay with the RKC and not part ways with Pavel
  • Why fear fuels hierarchies in companies & plays a key part in undermining the sustainability of those companies
  • Max shares how he feels the RKC a much better organization after the split from Pavel, and why
  • What is the difference of confidence vs. arrogance
  • What happened when Mike tried to put together a kettlebell summit that would include Pavel Tsatsouline,, Valery Fedorenko, & Steve Cotter
  • Why Max was not surprised about 99.9% of the folks who chose to follow Pavel & join Strong First, instead of remaining with Dragon Door
  • Why it's good that some people to choose to play the role of a soldier instead of general
  • How does Max merge his programming at Ambition Athletics with his position within the Dragon Door organization
  • What is Gym flipping and why Max may be on to something with this concept
  • How does Max incorporate his training with his busy work schedule
  • Max shares how he uses deadlifting for improvement in martial arts
  • Why does Max like to program the trap bar deadlift for his clients and what did he discover with training with the trap bar, after extensive training with deficit deadlifts
  • Did we finally discover the real identity of the infamous Coach "Paul Wade"
  • Find out how to get Max's new protein bar, Coog Bar, & how you can help kids lead a heathier life via his Fitness & Health Education Foundation (
  • How did Max make an Advocare rep cry and why

All this and much more:

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